Design Concepts

One room, reimagined through every mood board scheme.

The same room has been styled in each concept so you can compare the full atmosphere as the slideshow moves through every scheme.

Hampstead Heritage applied to the same living room
01
Mood board
Concept 01

Hampstead Heritage

Period elegance, softened.

Concept 01 — Material Board

Hampstead Heritage

"Period elegance, softened."

Build on Hampstead Heritage
Hampstead Heritage material sample board — flooring, fabric, skirting and paint swatches
The feeling

Layered neutrals, antique brass and refined mouldings. A timeless palette for period properties that should feel calm, considered and quietly luxurious.

Bone
Stone
Sage
Walnut
Samples on the board
  • FlooringOak herringbone, natural finish
  • FabricHeavy washed linen, bone
  • SkirtingOgee profile, 170mm
  • HardwareAntique brass
01
Concept reference
Hampstead Heritage
Accent · Walnut
Concept 02 — Material Board

Chelsea Modern

"Crisp lines, gallery light."

Build on Chelsea Modern
Chelsea Modern material sample board — flooring, fabric, skirting and paint swatches
The feeling

Architectural whites, blackened steel and pale oak. Confident, minimal interiors with carefully framed light and considered negative space.

Chalk
Mist
Graphite
Ink
Samples on the board
  • FlooringPale oak, brushed matt
  • FabricWool bouclé, mist
  • SkirtingSquare-edge, 120mm
  • HardwareBlackened steel
02
Concept reference
Chelsea Modern
Accent · Ink
Concept 03 — Material Board

Notting Hill Atelier

"Collected, colourful, lived-in."

Build on Notting Hill Atelier
Notting Hill Atelier material sample board — flooring, fabric, skirting and paint swatches
The feeling

Inky greens, warm terracotta and printed textiles layered over original timber. A studio-flat sensibility scaled up to the whole home.

Cream
Terracotta
Ochre
Forest
Samples on the board
  • FlooringReclaimed pine boards
  • FabricBlock-print linen
  • SkirtingVictorian moulded, forest
  • HardwareAged brass
03
Concept reference
Notting Hill Atelier
Accent · Forest
Concept 04 — Material Board

Marylebone Hotel

"Quiet five-star comfort."

Build on Marylebone Hotel
Marylebone Hotel material sample board — flooring, fabric, skirting and paint swatches
The feeling

Velvet, deep walnut, marble and warm gold accents. A grown-up scheme inspired by the city's best suites — generous, tactile and very calm.

Champagne
Camel
Aubergine
Bronze
Samples on the board
  • FlooringAmerican walnut, rich grain
  • FabricMohair velvet, aubergine
  • SkirtingClassical, 180mm
  • SurfaceCalacatta marble
04
Concept reference
Marylebone Hotel
Accent · Bronze
Concept 05 — Material Board

Belgravia Riviera

"Plaster pinks, sun-warmed stone."

Build on Belgravia Riviera
Belgravia Riviera material sample board — flooring, fabric, skirting and paint swatches
The feeling

Soft pinks, washed limestone and rattan with warm-white millwork. A Mediterranean lightness brought into stucco-fronted London houses.

Shell
Blush
Sand
Olive
Samples on the board
  • FlooringHoned travertine tile
  • FabricWashed cotton, blush
  • SkirtingRounded profile, warm white
  • TextureNatural woven rattan
05
Concept reference
Belgravia Riviera
Accent · Olive
Concept 06 — Material Board

Shoreditch Studio

"Industrial bones, refined finish."

Build on Shoreditch Studio
Shoreditch Studio material sample board — flooring, fabric, skirting and paint swatches
The feeling

Polished concrete, blackened metal and warm timber. A confident industrial palette tempered with rich textiles for warmth and comfort.

Concrete
Slate
Rust
Carbon
Samples on the board
  • FlooringSmoked oak plank
  • FabricHeavy natural canvas
  • SkirtingSquare-edge matte black
  • HardwareBlackened steel
06
Concept reference
Shoreditch Studio
Accent · Carbon
Concept 07 — Material Board

Mayfair Townhouse

"Classic English luxury, undiluted."

Build on Mayfair Townhouse
Mayfair Townhouse material sample board — flooring, fabric, skirting and paint swatches
The feeling

Deep mahogany, navy damask and Georgian mouldings. A confident, gentlemen's-club palette for grand period homes that want to feel timeless and quietly opulent.

Cream
Navy
Emerald
Burgundy
Samples on the board
  • FlooringMahogany plank, deep grain
  • FabricNavy silk damask
  • SkirtingDentil-detail, 200mm
  • HardwarePolished gold
07
Concept reference
Mayfair Townhouse
Accent · Burgundy
Concept 08 — Material Board

Soho Loft

"Mid-century, eclectic, alive."

Build on Soho Loft
Soho Loft material sample board — flooring, fabric, skirting and paint swatches
The feeling

Teak, mustard wool and burnt orange on warm tan leather. A confident 1960s loft palette with sharp graphic punctuation and a relaxed, lived-in warmth.

Cream
Mustard
Burnt
Teal
Samples on the board
  • FlooringTeak plank, warm tone
  • FabricMustard wool
  • SkirtingFlat profile, off-white
  • HardwareBrushed brass
08
Concept reference
Soho Loft
Accent · Teal
Concept 09 — Material Board

Primrose Garden

"Conservatory calm, green-lit."

Build on Primrose Garden
Primrose Garden material sample board — flooring, fabric, skirting and paint swatches
The feeling

Lime-washed oak, botanical print linens and sage walls. A garden-room palette that brings outdoor lightness and quiet greens into every interior.

Chalk
Sage
Olive
Botanic
Samples on the board
  • FlooringLime-washed oak
  • FabricBotanical-print linen
  • SkirtingSlim classical, soft white
  • HardwareUnlacquered brass
09
Concept reference
Primrose Garden
Accent · Botanic
Concept 10 — Material Board

Knightsbridge Couture

"High-fashion monochrome."

Build on Knightsbridge Couture
Knightsbridge Couture material sample board — flooring, fabric, skirting and paint swatches
The feeling

Glossy black lacquer, ivory silk and one perfect jewel accent. A couture palette for interiors that want to feel as composed and confident as a tailored evening suit.

Ivory
Charcoal
Jet
Emerald
Samples on the board
  • FlooringBlack lacquer, high gloss
  • FabricIvory silk
  • SkirtingModern square, matte black
  • HardwarePolished chrome
10
Concept reference
Knightsbridge Couture
Accent · Emerald
Concept 11 — Material Board

Holland Park Conservatory

"Victorian botanical richness."

Build on Holland Park Conservatory
Holland Park Conservatory material sample board — flooring, fabric, skirting and paint swatches
The feeling

Golden oak parquet, palm-print fabrics and ornate ivory mouldings. A conservatory-living palette layered with botanical pattern and warm brass.

Cream
Fern
Emerald
Brass
Samples on the board
  • FlooringParquet oak, golden
  • FabricPalm-print, greens & gold
  • SkirtingOrnate Victorian, ivory
  • SurfaceGlazed botanical tile
11
Concept reference
Holland Park Conservatory
Accent · Brass
Concept 12 — Material Board

Islington Georgian

"Quiet period elegance."

Build on Islington Georgian
Islington Georgian material sample board — flooring, fabric, skirting and paint swatches
The feeling

Painted wide-plank floors, ticking stripes and Georgian skirting. A muted, considered palette for terraces that should feel calm, period-honest and lived-in.

Stone
Dusty
Slate
Navy
Samples on the board
  • FlooringPainted wide-plank, grey-blue
  • FabricBlue & cream ticking
  • SkirtingClassical Georgian, warm white
  • HardwarePolished pewter
12
Concept reference
Islington Georgian
Accent · Navy
Concept 13 — Material Board

Clerkenwell Workshop

"Maker's confidence, refined."

Build on Clerkenwell Workshop
Clerkenwell Workshop material sample board — flooring, fabric, skirting and paint swatches
The feeling

Saw-marked oak, undyed linen and forged iron. An honest, artisan palette for clients who want their home to feel made — by hand, with intent.

Putty
Oxblood
Teal
Warm Black
Samples on the board
  • FlooringRaw oak, saw-marked
  • FabricUndyed natural linen
  • SkirtingPrimed pine, simple
  • HardwareForged iron
13
Concept reference
Clerkenwell Workshop
Accent · Warm Black
Concept 14 — Material Board

Battersea Riverside

"Washed timber, river light."

Build on Battersea Riverside
Battersea Riverside material sample board — flooring, fabric, skirting and paint swatches
The feeling

Whitewashed oak, chambray blues and beadboard millwork. A calm coastal-riverside palette that brings open water light into city apartments.

Chalk
Sea Glass
Sky
Ink
Samples on the board
  • FlooringWhitewashed pale oak
  • FabricPale chambray cotton
  • SkirtingBeadboard, soft white
  • HardwareBrushed nickel
14
Concept reference
Battersea Riverside
Accent · Ink
Concept 15 — Material Board

Mews Cottage

"Soft, romantic, English."

Build on Mews Cottage
Mews Cottage material sample board — flooring, fabric, skirting and paint swatches
The feeling

Honey pine, small floral chintz and porcelain hardware. A cottage palette with quiet romance — warm, soft, and built for slow weekends.

Cream
Blush
Sage
Powder
Samples on the board
  • FlooringHoney pine, wide plank
  • FabricSmall floral chintz
  • SkirtingChamfered, soft white
  • HardwarePorcelain knobs
15
Concept reference
Mews Cottage
Accent · Powder
Concept 16 — Material Board

Spitalfields Maximal

"Jewel tones, full conviction."

Build on Spitalfields Maximal
Spitalfields Maximal material sample board — flooring, fabric, skirting and paint swatches
The feeling

Walnut parquet, peacock silk and ornate emerald mouldings on jewel-purple ground. A maximalist palette for clients who want their rooms to sing.

Gold
Peacock
Emerald
Magenta
Samples on the board
  • FlooringWalnut parquet, dark
  • FabricPeacock silk, patterned
  • SkirtingOrnate, jewel emerald
  • HardwarePolished brass
16
Concept reference
Spitalfields Maximal
Accent · Magenta
Concept 17 — Material Board

Richmond Lodge

"Country house, by the fire."

Build on Richmond Lodge
Richmond Lodge material sample board — flooring, fabric, skirting and paint swatches
The feeling

Oak parquet, classic tartan and substantial classical mouldings. A sporting-lodge palette layered with warm wool, deep reds and forest green.

Cream
Hunter
Red
Brown
Samples on the board
  • FlooringOak parquet, rich tone
  • FabricGreen & red tartan wool
  • SkirtingClassical, warm white
  • HardwarePolished horn
17
Concept reference
Richmond Lodge
Accent · Brown
Concept 18 — Material Board

South Ken Bibliothèque

"Scholarly, leather-bound."

Build on South Ken Bibliothèque
South Ken Bibliothèque material sample board — flooring, fabric, skirting and paint swatches
The feeling

Mahogany floors, saddle leather and dark stained mouldings. A private-library palette built on tobacco, oxblood and the warm patina of well-used rooms.

Parchment
Tobacco
Oxblood
Ink
Samples on the board
  • FlooringMahogany plank, patina
  • FabricCaramel saddle leather
  • SkirtingClassical, dark stained
  • SurfaceMarbled endpaper
18
Concept reference
South Ken Bibliothèque
Accent · Ink
Concept 19 — Material Board

Hampton Wharf

"Warehouse warmth, refined."

Build on Hampton Wharf
Hampton Wharf material sample board — flooring, fabric, skirting and paint swatches
The feeling

Reclaimed oak, raw silk in copper and exposed brick. A converted-warehouse palette with industrial honesty softened by warm textile and patinated metal.

Brick
Copper
Warm Grey
Carbon
Samples on the board
  • FlooringReclaimed oak, patina
  • FabricRaw silk, copper
  • SkirtingCast-iron L-bracket
  • HardwarePolished copper fittings
19
Concept reference
Hampton Wharf
Accent · Carbon
Concept 20 — Material Board

Highgate Cabin

"Scandi calm, warm minimal."

Build on Highgate Cabin
Highgate Cabin material sample board — flooring, fabric, skirting and paint swatches
The feeling

Pale ash, chunky cream knit and matte black hardware. A Nordic-inspired palette for interiors that should feel soft, uncluttered and quietly warm.

Chalk
Beige
Taupe
Carbon
Samples on the board
  • FlooringPale ash, subtle grain
  • FabricCream chunky wool knit
  • SkirtingSlim square-edge, white
  • HardwareMatte black
20
Concept reference
Highgate Cabin
Accent · Carbon
Not sure which way to go?

We'll help you blend the right elements.

Most of our projects mix two concepts — heritage bones with modern joinery, or hotel-calm bedrooms with an atelier kitchen. Bring us your favourites and we'll shape a scheme that's entirely yours.

Begin Your Project

Let's discuss your project — get in touch today.

We visit, listen, measure and prepare a tailored proposal so you can move forward with confidence.